MARCH 10, 2025 – Today, Concacaf, the governing body for soccer in North America, Central America, and the Caribbean, unveiled its first-ever official mascot, Volar, on Roblox in an exciting collaboration with Gamefam, the leading metaverse media company for Gen Z and Alpha communities.

JAN. 15, 2025 – KIDZ BOP, the #1 music brand for kids, is partnering with Gamefam, the leading metaverse media company for Gen Z & Alpha communities, to make its Roblox debut within Gamefam’s popular Roblox game Really Easy Obby. Fans can enjoy KIDZ BOP in a new way, while celebrating the release of KIDZ BOP’s newest album, ‘KIDZ BOP 50,’ featuring this year’s biggest Certified BOPs sung by kids for kids.

DEC. 19, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today unveiled its second-annual “State of Brands on Roblox and Fortnite” report, while also highlighting the company’s key business results from FY2024 that propelled it to become the #1 fastest-growing private company in the media industry on the 2024 Inc. 5000 list. 

DEC. 18, 2024 – Buckle up and get ready to feel the power and performance of one of the most iconic muscle car brands in an all-new way. Gamefam, the leading metaverse media company for Gen Z & Alpha communities, unveiled today that it is bringing Shelby American Inc, makers of such legendary cars as the Mustang GT350 and Daytona Coupe, to Roblox for the first time ever.

NOV. 1, 2024 – Moose Toys and e.l.f. Cosmetics have teamed up to launch a first-of-its-kind Roblox campaign featuring the new XOX Kweenie pop art collectibles. The collectible figures will make their Roblox premiere across both e.l.f.'s existing game, e.l.f. UP!, and the popular native Roblox game, Bayside High School. 

OCT. 24, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company and worldwide master toy partner for Monster Jam®, announce the return of the brand to Roblox starting Saturday, Oct. 26, 2024. This collaboration marks the third consecutive year the premier brand will be integrated within Gamefam’s popular Roblox game, Car Dealership Tycoon, which has recorded over 2 billion visits to-date. 

OCT. 14, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today announced the extension of its partnership with Moose Toys to bring the best-selling Heroes of Goo Jit Zu line to Roblox starting Saturday, Oct. 12, 2024. The iconic Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion visits to-date, ensuring major engagement with a critical user base of Gen Z and Alpha players. 

OCT. 2, 2024 – Seven-time Grammy winners Coldplay are headed to Roblox for the first time with a multi-game takeover starting Friday, October 4th, 2024 to launch their tenth album Moon Music, their first since 2021’s Music of the Spheres. 

SEPT. 25, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company, launched the first official Hatchimals in-game brand activation within Gamefam’s hit Roblox experience Twilight Daycare, bringing one of the most popular toy brands to the platform for the first time.  

MAY 30, 2024 — Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today unveiled the Gamefam Creator Fund, a pool of capital up to $5 million available to fund the most ambitious game ideas across Roblox, Fortnite and other UGC gaming platforms. Gamefam aims to support and give back to the rapidly-growing creator community in UGC gaming with seed funding, expert advice and proprietary resources for the most innovative creator visions.

JAN. 19, 2024 — Wind Sun Sky Entertainment (WSS), the innovative IP animation studio, and Gamefam, the leading metaverse game developer, publisher and strategist, teamed up to produce a genre-defining, immersive scripted comedy series based on the massive hit Roblox experience Twilight Daycare (over 2 billion lifetime visits) – marking the first-ever animated series produced fully in Roblox.

JAN. 18, 2024 — SpongeBob SquarePants is bringing his home in a pineapple under the sea to Roblox. Today, Gamefam, the leading metaverse game developer and strategist, unveiled that it is joining forces with Paramount Games Studio to release SpongeBob Simulator, the first official Roblox game built wholly around the nautical, nonsensical universe of Nickelodeon’s SpongeBob SquarePants.

DEC. 14, 2023 — Gamefam, the leading metaverse game developer, publisher and strategist with a portfolio of live operated original games, virtual concerts and experiences that connect brands with new audiences, today unveiled its first-ever “State of Brands in Metaverse Gaming” report, including results from its most successful year to date…

OCT. 3, 2023 — Mattel, Inc. (NASDAQ: MAT) and Gamefam, the leading metaverse game developer, today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, on October 6...

SEPT. 22, 2023 — Spin Master, a leading global children's entertainment company, in partnership with Gamefam, the leading metaverse game developer, and WildBrain, a global leader in kids’ and family entertainment, today unveiled the latest additions to its expanding portfolio of toy and entertainment-related properties and experiences in the metaverse.

AUG. 1, 2023 — After months of anticipation, Cirque du Soleil Entertainment Group is excited to announce that its first-ever immersive experience on Roblox – Cirque du Soleil Tycoon – is now available to all community members. In partnership with the leading metaverse game developer, Gamefam, families around the globe can now experience Cirque du Soleil's newest contemporary circus show, ECHO, and raise the Big Top from the comfort of their homes.

JULY 24, 2023 — Bebe Rexha’s first-ever metaverse concert is set to take place on Roblox—a global immersive platform where millions of people connect and communicate daily—on Friday, July 28, 2023.

JULY 17, 2023 — Independent UK studio Altitude has launched a branded Fortnite Creative integration for this Summer’s highly anticipated horror, TALK TO ME, ahead of the movie’s cinema release from 28 July. Now live to play, the TALK TO ME game in ‘DEADPINES: ZOMBIE SURVIVAL’, marks the first time a horror movie has been featured globally on the highly popular gaming platform.

MAY 24, 2023 — Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, are joining forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of people connect and communicate daily.

MARCH 2, 2023 — Gamefam, a leading metaverse game developer and publisher that creates connected experiences with the largest gaming communities and well-known brands, has been named to Fast Company’s prestigious annual list of the “World’s Most Innovative Companies” for 2023.