CONCACAF PARTNERS WITH GAMEFAM FOR INNOVATIVE MASCOT REVEAL ON ROBLOX
Volar, the First Mascot in Concacaf’s History, Will Debut in Gamefam’s Super League Soccer, One of the Top Sports Games on Roblox
MIAMI & LOS ANGELES, March 10, 2025 – Today, Concacaf, the governing body for soccer in North America, Central America, and the Caribbean, unveiled its first-ever official mascot, Volar, on Roblox in an exciting collaboration with Gamefam, the leading metaverse media company for Gen Z and Alpha communities. Volar—whose name means "to fly" in Spanish— is a powerful seabird and guardian of the Confederation’s 41 Federations; Volar embodies the heart and soul of Concacaf, soaring onto the Roblox platform with a takeover of Gamefam’s Super League Soccer, one of the most popular soccer games in the metaverse.
By debuting Volar in a limited-time interactive experience from Monday, March 10, 2025 to Thursday, April 10, 2025, Concacaf brings its brand story to life in a way never seen before–immersing young fans in a digital world where they can engage with soccer’s rich culture and celebrate the unifying power of the game. As the region gears up for the highly anticipated Concacaf Champions Cup, Nations League Finals, the 2025 Gold Cup and the 2026 FIFA World Cup, this first-time Roblox activation serves as a gateway for young audiences to experience the energy and passion of soccer in an innovative way, ensuring that the sport’s next generation is inspired to be part of the journey.
“Volar represents the passion, resilience, and unity that define Concacaf and its 41 Member Associations,” said Philippe Moggio, General Secretary of Concacaf. “By launching him in Super League Soccer on Roblox, we are engaging with a new generation of fans in the digital spaces where they spend time, making Concacaf soccer more accessible, immersive, and exciting than ever. Through this collaboration with Gamefam, we are combining sports, storytelling, and technology to build lifelong connections with the game.”
As one of the top sports games on Roblox with over 700 million visits to date and 750K average daily visits, Super League Soccer provides a widely visible space for Concacaf to reach a highly engaged Gen Z and Gen Alpha audience. Live for a limited time, the campaign in Super League Soccer includes:
Immersive Gameplay: Players will complete unique challenges to earn Volar coins for missions related to playing matches, scoring goals, successful slide tackles and saves, and more.
Exclusive Virtual Merch: Players can redeem their Volar coins to unlock Volar wings, Volar armor, and other unique soccer-themed items for their avatars.
Direct Interaction with Volar: Players will meet, play and engage with Volar in a soccer-themed metaverse environment, bringing Concacaf’s legacy to life.
“Sports fandom is shifting from passive viewing to interactive participation, and Roblox has become a critical platform for sports properties to stay ahead of this change,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Young fans aren’t just watching soccer—they’re playing, customizing and engaging in digital worlds. By unveiling Concacaf’s new mascot in Super League Soccer, we’re meeting them where they are, delivering experiences that blend gameplay, community and the love of the sport in a way traditional channels can’t match.”
This activation follows Gamefam’s record-breaking collaboration with FIFA, which launched the FIFA Club World Cup 2025 trophy reveal in Super League Soccer on Roblox garnering 5.5 million visits and 70 million minutes of brand engagement in just three days – becoming the #1 soccer event on Roblox.
With over 50 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio across Roblox and Fortnite, with over 64 million average daily visits, 328 million average monthly hours of gameplay, and over 45 billion visits to date. By partnering with brands and IPs like the NFL, Samsung, and Paramount, Gamefam continues to redefine metaverse engagement, building community with Gen Z and Alpha audiences where they hang out.
Fans can join Volar’s journey in Super League Soccer starting Monday, March 10, 2025 and running for a limited time through Thursday, April 10, 2025. The experience will be available for free on Roblox across consoles, PCs, mobile, and tablets, delivering an engaging and interactive soccer experience for players worldwide.
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 45 billion lifetime visits and 64 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created five of the top 15 brand games on Roblox of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top IP-based and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About Concacaf
The Confederation of North, Central America, and Caribbean Association Football (Concacaf) is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada and the United States in the north to Guyana, Suriname, and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: Love For Our Game, as well as a unique mission to develop, promote, and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game.
Media Contact:
Kenny Mintz
Gamefam
kenneth@gamefam.com
