OCT. 9, 2025 – Today, toy industry innovator Moose Toys and Gamefam, the leading metaverse media company for Gen Z & Alpha communities, announced that due to popular demand they will bring back toy sensation Heroes of Goo Jit Zu to Roblox this holiday season.

SEPT. 4, 2025 — My Hero Academia: Ultimate, a PvP-focused, massively multiplayer online role-playing game (MMORPG) set in the world of the beloved anime franchise, officially launches exclusively on Roblox Saturday, September 6, 2025. Developed by Gamefam in partnership with Crunchyroll, This isn’t just another Roblox or anime game - it aims to evolve how anime comes to life in gaming, pushing visual quality, effects, design depth, and fan immersion beyond the norm for Roblox.

JULY 17, 2025 – KIDZ BOP, the #1 music brand for kids, and Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today announced the return of KIDZ BOP to Roblox within Gamefam’s popular Roblox game Car Dealership Tycoon. In celebration of the release of KIDZ BOP’s newest album, ‘KIDZ BOP 51,’ and following its strong Roblox debut earlier this year, the activation within Car Dealership Tycoon will be available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets starting on Saturday, July 19. 

JUNE 13, 2025 — Today, FIFA and Gamefam, the leading metaverse media company for Gen Z and Alpha communities, announced that FIFA Club World Cup 2025™ is coming to Super League Soccer on Roblox for a large-scale event leading into the tournament. Launching Saturday, June 14, 2025 in Super League Soccer, the official FIFA Club World Cup 2025™ event features 13 of the tournament’s participating clubs — including Manchester City, Borussia Dortmund and Boca Juniors — available as playable teams for the first time on Roblox.

APR. 29, 2025 – The Karate Kid resurgence isn’t just hitting theaters, it is kicking its way onto Roblox. Today, Gamefam, the leading metaverse media company for Gen Z & Alpha communities, announced it is joining forces with Sony Pictures’ Karate Kid: Legends to bring the Karate Kid Training Simulator to Roblox.

APRIL 22, 2025 — Gamefam and Paramount won “Best Partnership or Collaboration” in the “AI, Immersive & Games” vertical at the 2025 Webby Awards.

MARCH 10, 2025 – Today, Concacaf, the governing body for soccer in North America, Central America, and the Caribbean, unveiled its first-ever official mascot, Volar, on Roblox in an exciting collaboration with Gamefam, the leading metaverse media company for Gen Z and Alpha communities.

FEB. 10, 2024 — The 2024 Deloitte Technology Fast 500 honored Gamefam as the No. No. 1 Fastest-Growing Tech Company in Los Angeles, No. 2 Fastest-Growing Tech Company in Digital Content, Media & Entertainment, and No. 30 Fastest-Growing Tech Company in North America.

JAN. 15, 2025 – KIDZ BOP, the #1 music brand for kids, is partnering with Gamefam, the leading metaverse media company for Gen Z & Alpha communities, to make its Roblox debut within Gamefam’s popular Roblox game Really Easy Obby. Fans can enjoy KIDZ BOP in a new way, while celebrating the release of KIDZ BOP’s newest album, ‘KIDZ BOP 50,’ featuring this year’s biggest Certified BOPs sung by kids for kids.

DEC. 20, 2024 — Gamefam, Nickelodeon and the NFL won seven awards across the 2024 Clio Entertainment Awards and 2024 Clio Sports Awards for their Nickmas and Super Bowl program.

DEC. 19, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today unveiled its second-annual “State of Brands on Roblox and Fortnite” report, while also highlighting the company’s key business results from FY2024 that propelled it to become the #1 fastest-growing private company in the media industry on the 2024 Inc. 5000 list. 

DEC. 18, 2024 – Buckle up and get ready to feel the power and performance of one of the most iconic muscle car brands in an all-new way. Gamefam, the leading metaverse media company for Gen Z & Alpha communities, unveiled today that it is bringing Shelby American Inc, makers of such legendary cars as the Mustang GT350 and Daytona Coupe, to Roblox for the first time ever.

NOV. 12, 2024 — Gamefam won five awards at The Drum Awards 2024, including 3 awards for its Garfield program with Sony Pictures and 2 awards for its Super Bowl program with Nickelodeon and the NFL.

NOV. 1, 2024 – Moose Toys and e.l.f. Cosmetics have teamed up to launch a first-of-its-kind Roblox campaign featuring the new XOX Kweenie pop art collectibles. The collectible figures will make their Roblox premiere across both e.l.f.'s existing game, e.l.f. UP!, and the popular native Roblox game, Bayside High School. 

OCT. 29, 2024 — Gamefam, Altitude, Havas & Livewire won “Best In-Game Brand Activation” at Cynopsis Media’s 2024 Esports & Gaming Tempest Awards.

OCT. 24, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company and worldwide master toy partner for Monster Jam®, announce the return of the brand to Roblox starting Saturday, Oct. 26, 2024. This collaboration marks the third consecutive year the premier brand will be integrated within Gamefam’s popular Roblox game, Car Dealership Tycoon, which has recorded over 2 billion visits to-date. 

OCT. 14, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today announced the extension of its partnership with Moose Toys to bring the best-selling Heroes of Goo Jit Zu line to Roblox starting Saturday, Oct. 12, 2024. The iconic Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion visits to-date, ensuring major engagement with a critical user base of Gen Z and Alpha players. 

OCT. 2, 2024 – Seven-time Grammy winners Coldplay are headed to Roblox for the first time with a multi-game takeover starting Friday, October 4th, 2024 to launch their tenth album Moon Music, their first since 2021’s Music of the Spheres. 

OCT. 2, 2024 — Gamefam, Sony Pictures, WildBrain and UM won four awards at the 2024 Shorty Awards for their TMNT story campaign on Roblox.

OCT. 1, 2024 — Gamefam, Nickelodeon and the NFL won “Best Metaverse Marketing Campaign” at the 2024 Digiday Awards for their Nickmas and Super Bowl program on Roblox.