
News
FIFA TEAMS UP WITH GAMEFAM TO BRING FIFA CLUB WORLD CUP 2025™ TO NEW FANS ON ROBLOX
JUNE 13, 2025 — Today, FIFA and Gamefam, the leading metaverse media company for Gen Z and Alpha communities, announced that FIFA Club World Cup 2025™ is coming to Super League Soccer on Roblox for a large-scale event leading into the tournament. Launching Saturday, June 14, 2025 in Super League Soccer, the official FIFA Club World Cup 2025™ event features 13 of the tournament’s participating clubs — including Manchester City, Borussia Dortmund and Boca Juniors — available as playable teams for the first time on Roblox.
Gamefam Teams Up with Sony Pictures’ Karate Kid: Legends to Bring the ‘Karate Kid Training Simulator’ to Roblox
APR. 29, 2025 – The Karate Kid resurgence isn’t just hitting theaters, it is kicking its way onto Roblox. Today, Gamefam, the leading metaverse media company for Gen Z & Alpha communities, announced it is joining forces with Sony Pictures’ Karate Kid: Legends to bring the Karate Kid Training Simulator to Roblox.
Gamefam Wins “Best Partnership or Collaboration” at the 2025 Webby Awards
APRIL 22, 2025 — Gamefam and Paramount won “Best Partnership or Collaboration” in the “AI, Immersive & Games” vertical at the 2025 Webby Awards.
CONCACAF PARTNERS WITH GAMEFAM FOR INNOVATIVE MASCOT REVEAL ON ROBLOX
MARCH 10, 2025 – Today, Concacaf, the governing body for soccer in North America, Central America, and the Caribbean, unveiled its first-ever official mascot, Volar, on Roblox in an exciting collaboration with Gamefam, the leading metaverse media company for Gen Z and Alpha communities.
Gamefam Ranks No. 30 on the 2024 Deloitte Technology Fast 500, and No. 1 Fastest-Growing Tech Company in Los Angeles
FEB. 10, 2024 — The 2024 Deloitte Technology Fast 500 honored Gamefam as the No. No. 1 Fastest-Growing Tech Company in Los Angeles, No. 2 Fastest-Growing Tech Company in Digital Content, Media & Entertainment, and No. 30 Fastest-Growing Tech Company in North America.
KIDZ BOP PARTNERS WITH GAMEFAM TO BRING #1 KIDS’ MUSIC BRAND TO ROBLOX FOR THE FIRST TIME
JAN. 15, 2025 – KIDZ BOP, the #1 music brand for kids, is partnering with Gamefam, the leading metaverse media company for Gen Z & Alpha communities, to make its Roblox debut within Gamefam’s popular Roblox game Really Easy Obby. Fans can enjoy KIDZ BOP in a new way, while celebrating the release of KIDZ BOP’s newest album, ‘KIDZ BOP 50,’ featuring this year’s biggest Certified BOPs sung by kids for kids.
Gamefam’s Super Bowl Program Wins Seven Awards at 2024 Clio Entertainment and Clio Sports Awards
DEC. 20, 2024 — Gamefam, Nickelodeon and the NFL won seven awards across the 2024 Clio Entertainment Awards and 2024 Clio Sports Awards for their Nickmas and Super Bowl program.
Gamefam Closes Successful FY2024 & Releases Annual Report on State of Brands on Roblox & Fortnite
DEC. 19, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today unveiled its second-annual “State of Brands on Roblox and Fortnite” report, while also highlighting the company’s key business results from FY2024 that propelled it to become the #1 fastest-growing private company in the media industry on the 2024 Inc. 5000 list.
Gamefam Partners with Shelby to Bring Iconic Muscle Cars to Roblox for First Time Ever
DEC. 18, 2024 – Buckle up and get ready to feel the power and performance of one of the most iconic muscle car brands in an all-new way. Gamefam, the leading metaverse media company for Gen Z & Alpha communities, unveiled today that it is bringing Shelby American Inc, makers of such legendary cars as the Mustang GT350 and Daytona Coupe, to Roblox for the first time ever.
Gamefam Wins Five Awards at The Drum Awards 2024
NOV. 12, 2024 — Gamefam won five awards at The Drum Awards 2024, including 3 awards for its Garfield program with Sony Pictures and 2 awards for its Super Bowl program with Nickelodeon and the NFL.
Gamefam Unites Moose Toys and e.l.f. Cosmetics for First-Of-Its-Kind Brand Crossover Campaign
NOV. 1, 2024 – Moose Toys and e.l.f. Cosmetics have teamed up to launch a first-of-its-kind Roblox campaign featuring the new XOX Kweenie pop art collectibles. The collectible figures will make their Roblox premiere across both e.l.f.'s existing game, e.l.f. UP!, and the popular native Roblox game, Bayside High School.
Gamefam Wins “Best In-Game Brand Activation” at the 2024 Tempest Awards
OCT. 29, 2024 — Gamefam, Altitude, Havas & Livewire won “Best In-Game Brand Activation” at Cynopsis Media’s 2024 Esports & Gaming Tempest Awards.
GAMEFAM TEAMS WITH SPIN MASTER TO BRING MONSTER JAM® BACK TO ROBLOX
OCT. 24, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company and worldwide master toy partner for Monster Jam®, announce the return of the brand to Roblox starting Saturday, Oct. 26, 2024. This collaboration marks the third consecutive year the premier brand will be integrated within Gamefam’s popular Roblox game, Car Dealership Tycoon, which has recorded over 2 billion visits to-date.
GAMEFAM AND MOOSE TOYS TEAM UP TO BRING HEROES OF GOO JIT ZU TO ROBLOX FOR FIRST TIME
OCT. 14, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today announced the extension of its partnership with Moose Toys to bring the best-selling Heroes of Goo Jit Zu line to Roblox starting Saturday, Oct. 12, 2024. The iconic Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion visits to-date, ensuring major engagement with a critical user base of Gen Z and Alpha players.
Coldplay Celebrates New Album Moon Music With Fans on Roblox for the First Time
OCT. 2, 2024 – Seven-time Grammy winners Coldplay are headed to Roblox for the first time with a multi-game takeover starting Friday, October 4th, 2024 to launch their tenth album Moon Music, their first since 2021’s Music of the Spheres.
Gamefam Wins Four Awards at the 2024 W3 Awards for The Garfield Movie campaign on Roblox
OCT. 2, 2024 — Gamefam, Sony Pictures, WildBrain and UM won four awards at the 2024 Shorty Awards for their TMNT story campaign on Roblox.
Gamefam Wins “Best Metaverse Marketing Campaign” at 2024 Digiday Awards
OCT. 1, 2024 — Gamefam, Nickelodeon and the NFL won “Best Metaverse Marketing Campaign” at the 2024 Digiday Awards for their Nickmas and Super Bowl program on Roblox.
Adweek: The Key to Brands Reaching New Generations? Taking Risks
SEPT. 25, 2024 — In today’s ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations.
Gamefam Collaborates with Spin Master to Bring Hatchimals Hatch Day Event to Roblox
SEPT. 25, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company, launched the first official Hatchimals in-game brand activation within Gamefam’s hit Roblox experience Twilight Daycare, bringing one of the most popular toy brands to the platform for the first time.
Gamefam Wins “Employer of the Year” in Media & Entertainment at the 2024 Stevie Awards for Great Employers
SEPT. 17, 2024 — Gamefam won Gold for “Employer of the Year” in Media & Entertainment at the 2024 Stevie Awards for Great Employers.
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