MOOSE TOYS AND GAMEFAM TEAM UP TO BRING HEROES OF GOO JIT ZU BACK TO ROBLOX THIS HOLIDAY SEASON
Squishiest, Stretchiest Toy Line Returns to Roblox with Goo-Filled Integrations in Two Hit Gamefam Games; Coincides with Release of Animated Series Heroes of Goo Jit Zu Meteor Madness
LOS ANGELES, October 9, 2025 – Today, toy industry innovator Moose Toys and Gamefam, the leading metaverse media company for Gen Z & Alpha communities, announced that due to popular demand they will bring back toy sensation Heroes of Goo Jit Zu to Roblox this holiday season. The collaboration featuring highly-engaging and action-packed gaming experiences centers around the new animated series Heroes of Goo Jit Zu Meteor Madness on YouTube. The fun-filled excitement will launch on Roblox on Saturday, October 11, 2025 with takeovers of Gamefam’s red hot Weapon Fighting Simulator and Untitled Fling Game.
Gamefam and Moose Toys’ upcoming collaboration follows the blockbuster success of their Heroes of Goo Jit Zu Roblox event last year – which drove over 800 million minutes of gameplay. This year, they are upping the gooey goodness as the toy brand and its new show will be featured in themed games and quests within Untitled Fling Game and Weapon Fighting Simulator, which combined have generated over 735 million gameplay sessions to date and currently record 3 million gameplay sessions per week, ensuring major engagement with a critical Gen Alpha player base.
“Roblox continues to be a go-to media channel to introduce the Heroes of Goo Jit Zu and our animated show to our core Gen Alpha audience, especially ahead of the all-important holiday season,” said Katherine Resto, Senior Director of Media for Moose Toys. “Like we saw with last year’s campaign, Gamefam’s understanding of what resonates with players in the Roblox ecosystem is unmatched, from toys to shows. As younger generations spend more time gaming, our longstanding partnership with Gamefam continues to be invaluable.”
Last year’s event reeled in millions of fans. Over 57% of players indicated they were more interested in purchasing Heroes of Goo Jit Zu toys than before the Roblox game takeover (despite nearly one-quarter having never heard of Heroes of Goo Jit Zu prior to the campaign). The overall 2024 holiday program – which featured both Heroes of Goo Jit Zu and XOX Kweenies – became Roblox’s #1 multigame toy campaign at the time (32+ million gameplay sessions) and recently won the 2025 Digiday Award for Best Partnership.
This year’s limited-time event will immerse players in a Heroes of Goo Jit Zu Meteor Madness-inspired cross-game quest involving duels with villains in Weapon Fighting Simulator, and flinging challenges featuring Goo Slingers within Untitled Fling Game. Players will also:
Battle through playable scenes and storylines from the show, bringing the action to life on Roblox
Meet and interact with their favorite Heroes including Blazagon, Thrash, Pantaro, GooTron and Rhinostone, whose dialogue will reflect the show’s plot
Earn Heroes of Goo Jit Zu-inspired weapons to use for the quests and against enemies
Unlock Heroes of Goo Jit Zu-themed avatar items to wear and show off to friends across Roblox including Pantaro, Blazagon, Rock Jaw, and Rhinostone shoulder pets, Thrash and Rock Jaw headgear, and an exclusive GooTron avatar companion.
“Moose Toys is a leader in innovation in the toy industry and their creative spirit has fueled tremendous success on Roblox,” said Ricardo Briceno, Chief Business Officer of Gamefam. “Together, we are rewriting the playbook on building buzz for toy brands in the lead up to the holidays – and driving measurably higher purchase intent and brand awareness. Entering its third and biggest year, our partnership proves that it is critical to reach the next generation right where they hang out, and that’s on Roblox."
With over 50 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio in metaverse gaming, with over 11 million average daily visits, 2.6 million average daily hours of gameplay and over 35 billion visits to date.
The activation within Weapon Fighting Simulator and Untitled Fling Game is available to play for free from Saturday, October 11, 2025 through Saturday, November 8, 2025 on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets. Several episodes of Heroes of Goo Jit Zu Meteor Madness are available to watch on YouTube, with more set to release soon.
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 35 billion lifetime visits and 11 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About Moose Toys
Moose Toys exists to make kids super happy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We've had a BIG impact on little people, making 3.5 million kids smile so far… and counting. Australia might be our Moose family home, but with a strong team of 750 dotted across the world, we're committed to sharing our signature superhappy revolution far and wide!
Media Contact:
Kenny Mintz
Gamefam
kenneth@gamefam.com
