MEXICAN FOOTBALL FEDERATION AND GAMEFAM BRING NATIONAL TEAM TO FIFA SUPER SOCCER ON ROBLOX, AS HOST NATION LOOKS TO SPARK FANDOM
Marks the first time fans can play as the Mexico National Team on Roblox – and the biggest Roblox activation from a Mexican sports organization
Federation follows U.S. Soccer and Canada Soccer as the third and final FIFA World Cup 2026™ host nation to arrive in FIFA Super Soccer, as the game continues to give players exclusive early access to new matchday attire and their favorite teams
TOLUCA & LOS ANGELES, JUNE 3, 2026 – As Mexico prepares to co-host FIFA World Cup 2026™, the Mexican Football Federation (FMF) today announced it will launch a limited-time event for the Mexican National Team in Gamefam’s hit Roblox game FIFA Super Soccer. Mexico is the third and final host nation to activate in the game, following U.S. Soccer and Canada Soccer.
The event is timely, with Mexico set to co-host the FIFA World Cup for the third time, across multiple venues. The activation will generate excitement for the Mexican National Team following the FIFA World Cup 2026TM roster reveal, the Men’s National Team sendoff matches against Australia and Serbia, and ultimately their FIFA World Cup 2026™ campaign this summer.
The campaign details are as follows:
Play in Mexico’s Official adidas FIFA World Cup 2026TM Kit: Users can play as the Mexican National Team in their new 2026 adidas kits, allowing players to wear it in the game before they’re worn in FIFA World Cup 2026TM. It’ll be the biggest Roblox activation from a Mexican sports organization.
Interactive Mascot: Mexico mascot Kin (a Mayan magician) is a central piece of the event, leading players on their quest through FIFA Super Soccer.
Quest: Players will participate in a limited-time quest, completing Mexico-themed challenges including scoring goals, creating assists, and playing matches.
Community Challenge: FIFA Super Soccer players will be challenged to complete 500K matches as FMF, to unlock a Mexico soccer ball prize.
Exclusive Player Rewards: Players who complete the quest will earn a unique in-game avatar reward – Mexico goalie gloves.
The official FIFA game on Roblox has been a hit with young soccer fans – recently reaching an all-time high of 60K concurrent players, accumulating over 1.1 billion lifetime gameplay sessions, and averaging 1.5 million daily gameplay sessions. FIFA Super Soccer lets players compete as official clubs and national teams, celebrate the road to the FIFA World Cup 2026™, and unlock exclusive FIFA and FIFA World Cup™ gear to outfit their avatars. The partnership follows U.S. National Team, Brazil National Team and Borussia Dortmund activations in FIFA Super Soccer.
The move is part of the Mexican National Team’s expanding Roblox footprint – ensuring the organization continues its efforts to engage the next generation of soccer fans on the platform where they spend the most time. Roblox now reaches 132 million daily active users, who spend more than 2.5 hours per day on the platform. It marks the biggest Roblox activation from a Mexican sports organization.
Ricardo Briceno, CEO of Gamefam, said: “Before it co-hosts the historic FIFA World Cup 2026™, the Mexican Football Federation is building the next generation of soccer fandom on the platform where Gen Z and Alpha spend their time. We’re honored to bring the Mexican National Team into the go-to home for soccer on Roblox, and celebrate yet another must-see moment for Mexican soccer.”
The Mexico event in FIFA Super Soccer will begin on Friday May 29, 2026, and run through Friday, June 5, 2026. While the event will conclude, the official Mexico kit will remain in-game for players to use before, during and after FIFA World Cup 2026™. Fans across the world can join the action in FIFA Super Soccer for free across consoles, PCs, mobile, and tablets.
About Gamefam
Gamefam is the leading immersive gaming and media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful immersive gaming and media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning strategies, games and campaigns with top IP partners including Paramount, FIFA, Old Navy, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega and Samsung. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, Deadpines: Zombie Survival, Obby But on a Bike HD, FIFA Super Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
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