GAMEFAM TEAMS WITH SPIN MASTER TO BRING MONSTER JAM® BACK TO ROBLOX
For the third year in a row, Monster Jam races back to Roblox with fan-favorite Car Dealership Tycoon takeover
LOS ANGELES, October 24, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company and worldwide master toy partner for Monster Jam®, announce the return of the brand to Roblox starting Saturday, Oct. 26, 2024. This collaboration marks the third consecutive year the premier brand will be integrated within Gamefam’s popular Roblox game, Car Dealership Tycoon, which has recorded over 2 billion visits to-date.
The activation follows two consecutive years of Monster Jam being a smash hit within Car Dealership Tycoon, which has resulted in a combined 74 million visits and 235 million brand engagements to date.
“Over the last three years, we have partnered with Spin Master to create some of the most innovative and successful Roblox programs building buzz with Gen Z & Alpha for their world-class IP,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Monster Jam is a perfect example of this partnership, coming for the third year in a row to Car Dealership Tycoon to engage and excite millions of players ahead of the holidays.”
This year, the Monster Jam takeover will allow players to:
Build a new Monster Jam dealership that will be themed after JCB DIGatron™, the Monster Jam World Finals® Racing champion
Compete in a new freestyle mode within a new Monster Jam stadium
Race with 18 official Monster Jam trucks, including the official Monster Jam mini trucks and the JCB DIGatron truck for the first time
Unlock Monster Jam-themed UGC items, including backpacks, racetrack hats and more
“We’re continuously exploring innovative ways for fans to engage with the action-packed Monster Jam experience outside of the arena and the toy aisle,” said Mark Morse, Spin Master’s VP of Wheels & Action. “Through our collaboration with Gamefam, we’ll meet our community by delivering immersive experiences in Roblox, a place where fans love to hang out and play. This year’s activation features 18 iconic Monster Jam trucks, including some highly anticipated new releases that will arrive just in time for the holiday season.”
With over 30 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio in metaverse gaming, with over 37 million average daily visits, 2.6 million average daily hours of gameplay and surpassing 30 billion visits to date.
The Monster Jam integration marks the latest in Gamefam’s longstanding, successful partnership with Spin Master. The companies previously worked together to bring Hatchimals® to Gamefam’s Twilight Daycare, premiere the Unicorn Academy™ in Twilight Daycare, and create Bakugan Brawl Simulator on Roblox, among others – delivering a cumulative 375 million visits and 1.75 billion brand engagements to date.
The activation within Car Dealership Tycoon is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 30 billion lifetime visits and 37 million average daily visits across its 30+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik's® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 29 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.
Media Contact:
Kenny Mintz
Gamefam
