CBF AND GAMEFAM LAUNCH NATIONAL TEAM EVENT IN FIFA SUPER SOCCER ON ROBLOX, SPARKING FANDOM AHEAD OF FIFA WORLD CUP 2026™
Partnership follows U.S. Soccer and Borussia Dortmund as FIFA Super Soccer continues to give players exclusive early access to new matchday attire and their favorite teams
RIO DE JANEIRO & LOS ANGELES, MAY 15, 2026 – As the Brazil Men’s National Team prepares for FIFA World Cup 2026™, CBF and Gamefam today announced it will launch a limited-time event for the Brazil Men’s National Team in Gamefam’s hit Roblox game FIFA Super Soccer.
The activation will generate excitement for the Brazil Men’s National Team, featuring their newly-unveiled FIFA World Cup 2026™ kit and coinciding with their highly-anticipated FIFA World Cup 2026™ roster reveal.
The campaign details are as follows:
Play in Brazil’s Official FIFA World Cup 2026™ Kit: Users can play as the Brazil National Team in their new 2026 Nike kits, allowing players to wear it in the game before they’re worn in FIFA World Cup 2026™.
Custom Stadium: Players will battle it out in a custom Brazil-themed stadium.
Interactive Mascot: Brazil mascot Canarinho (meaning “the little canary”) is a central piece of the event, leading players on their quest through FIFA Super Soccer.
Quest: Players will participate in a limited-time quest, completing Brazil-themed challenges including scoring goals, creating assists, and playing matches.
Exclusive Player Rewards: Players who complete the quest will earn a first-of-its-kind in-game reward – a Brazil celebration; when players score a goal in FIFA Super Soccer, they are celebrated with a cinematic Brazil crest that shines overhead with confetti raining down.
The official FIFA game on Roblox has been a hit with young soccer fans – recently reaching an all-time high of 60K concurrent players, accumulating over 1.1 billion lifetime gameplay sessions, and averaging 1.5 million daily gameplay sessions. FIFA Super Soccer lets players compete as official clubs and national teams, celebrate the road to the FIFA World Cup 2026™, and unlock exclusive FIFA and FIFA World Cup™ gear to outfit their avatars. The partnership follows U.S. Soccer and Borussia Dortmund activations in FIFA Super Soccer.
The move is part of the Brazil National Team’s expanding Roblox footprint – ensuring the organization continues its efforts to engage the next generation of soccer fans on the platform where they spend the most time. Roblox now reaches 132 million daily active users, who spend more than 2.5 hours per day on the platform.
Felipe Feijó, Head of e-Sports at CBF, said: “Roblox is where the next generation of football fans are spending their time, and the CBF must lead the charge entertaining them in that environment. The passion for the Seleção extends far beyond the pitch – it lives in music, fashion, film, and now gaming on Roblox. Through immersive engagement in FIFA Super Soccer, we believe our energy and identity will spark global support for our team ahead of FIFA World Cup 2026™.”
Ricardo Briceno, CEO of Gamefam, said: “Brazil is one of the most passionate soccer nations in the world and also one of the most engaged communities on Roblox. Bringing the Brazil Men’s National Team into FIFA Super Soccer creates an authentic way for millions of young fans to connect with one of the most iconic teams in sports. From the official Nike kits to Canarinho and the custom stadium experience, this partnership transforms Brazilian football fandom into something players can actively experience every day.”
The Brazil event in FIFA Super Soccer will begin on Friday May 15, 2026, and run through Friday, May 22, 2026. While the event will conclude, the official Brazil kit will remain in-game for players to use before, during and after FIFA World Cup 2026™. Fans across the world can join the action in FIFA Super Soccer for free across consoles, PCs, mobile, and tablets.
About Brazil Soccer
The Brazilian Football Confederation (CBF) is the governing body of football in Brazil and one of the most iconic sports institutions in the world. Responsible for organizing and developing Brazilian football, CBF oversees the Brazilian National Teams across men’s, women’s, youth, futsal, beach soccer, and eSports competitions, in addition to managing the country’s major domestic tournaments. Home to the five-time FIFA World Cup™ champions, CBF is committed to advancing football on and off the pitch through innovation, player development, inclusion, technology, and new ways of connecting the Brazilian National Team with fans across generations and platforms. Learn more at CBF.
About Gamefam
Gamefam is the leading immersive gaming and media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful immersive gaming and media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning strategies, games and campaigns with top IP partners including Paramount, FIFA, Old Navy, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega and Samsung. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, Deadpines: Zombie Survival, Obby But on a Bike HD, FIFA Super Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
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