Gamefam Partners with Shelby to Bring Iconic Muscle Cars to Roblox for First Time Ever
Legendary auto manufacturer set to take over popular Roblox game Car Dealership Tycoon for limited-time event where users will test drive models including the Mustang GT350, Cobra 427 and more
LOS ANGELES, DECEMBER 18, 2024 – Buckle up and get ready to feel the power and performance of one of the most iconic muscle car brands in an all-new way. Gamefam, the leading metaverse media company for Gen Z & Alpha communities, unveiled today that it is bringing Shelby American Inc, makers of such legendary cars as the Mustang GT350 and Daytona Coupe, to Roblox for the first time ever. Beginning Friday, December 20, 2024 – timed just ahead of the 60th anniversary of the GT350 next year – Gamefam will unleash a highly-immersive Shelby-themed experience within its hugely-popular Car Dealership Tycoon game on Roblox. And yes, as part of this experience, Roblox users will be able to virtually take these rare high-performance machines racing!
Whether dominating racetracks globally or playing key roles in beloved films like Gone in 60 Seconds and Ford vs. Ferrari, Shelby’s cars have maintained their stature as pop culture icons for over 60 years. Now, it’s time for the Nevada-based auto brand’s most renowned models to make their newest appearance in a dominant format for a whole new generation, by debuting for nearly 90 million daily users on Roblox. The Roblox-based game allows players to operate their own dealership, collect, customize, and drive their dream cars– making it a perfect world for Shelby’s lineup to race into. The integration allows the platform’s Gen Z and Alpha audience to directly engage with dream cars they’ve only seen on the silver screen until now.
Through the Shelby-themed Car Dealership Tycoon activation, players will be able to tackle a dedicated quest including a scavenger hunt, races on a Le Mans-inspired Shelby Historic Circuit, and ultimately can earn and/or purchase the keys to several of the most legendary cars from Shelby’s past and present lineup, including:
Shelby Mustang GT350
Shelby Carbon Fiber Cobra (1965)
Shelby Super Snake
Shelby Cobra 427
Shelby GT500KR (2020-2022)
Shelby Series 1 (1999)
Shelby Cobra FIA
Shelby Cobra 289
Shelby GT40 MKI & Shelby Cobra Daytona Coupe (only available via Robux currency)
“Since the 1960s, Shelby has defined car culture as a name synonymous with speed and performance,” said Ricardo Briceno, Chief Business Officer of Gamefam. “Gamefam is honored to partner with them to introduce some of their most iconic cars to a new generation of Gen Z and Alpha car fanatics on Roblox for the first time. Car Dealership Tycoon, the no. 1 driving game on Roblox with more than two billion gameplay sessions to date, is the perfect place for the next generation of car enthusiasts to become lifelong fans of Shelby.”
Released in 2018, Car Dealership Tycoon has recorded over 2 billion lifetime visits and currently averages 1.1 million daily visits, seen, and it has become a true destination for brands in the metaverse. The game has played host to immersive experiences from top global events, artists and brands, including the Super Bowl, Grammy-winning band Coldplay, Monster Jam and many more.
“For over 60 years, Shelby cars have won the most important races, appeared on the largest screens, and adorned bedrooms of future enthusiasts around the world– and we are very proud of our brand’s legacy of power, creativity and fearlessness.” said Neil Cummings, Co-CEO, Carroll Shelby International, CEO, Carroll Shelby Licensing, Inc. “Innovation is at the core of our company’s mission, and that is absolutely reflected in the way we reach new audiences. We’re looking forward to working with our partners at Gamefam to introduce our most iconic models to Roblox’s enormous user base and forging an entire new generation of future Team Shelby members.”
The activation is the kickoff of Shelby’s larger metaverse initiative, known as the Shelbyverse. The Shelbyverse will feature a marketplace, unique avatars and additional gaming experiences.
Players can access the Shelbyverse via a link that will be shared in the Car Dealership Tycoon Discord server. Once players sign up for the Shelbyverse, they will be granted a Shelby car reward in Car Dealership Tycoon.
The Shelby integration will be available for free in Car Dealership Tycoon on Roblox via most platforms and devices, including consoles, PCs, mobile, and tablets, starting Friday, December 20th, 2024 and running through Tuesday, January 21, 2025.
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About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 30 billion lifetime visits and 11 million average daily visits across its 30+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About Shelby American, Inc
Founded by legend Carroll Shelby, Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 streetcar, Daytona Coupe and Shelby Series 2 component vehicles; it offers the Shelby GT, 1000, Super Snake, SE and GT post-title packages for the 2005-2024 Ford Mustang. Shelby American also offers the Shelby Raptor, Shelby F-150 Super Snake and Shelby F-150 trucks, as well as the Shelby F-250 Super Baja. Heritage cars include the continuation 1965 Shelby GT350 competition model, 1967 Ford Shelby Super Snake and 1968 Ford Shelby GT500KR. For more information, visit http://www.shelby.com.
About Carroll Shelby Licensing
Auto manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high-performance visionaries in the world. A pioneer for modern automotive licensing programs, he began licensing his name and designs for various products beginning in the 1960s. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189 or write CSL at 19021 S Figueroa St., Gardena, CA 90248, or visit https://www.shelby.com/carrollshelbylicensing.
