U.S. SOCCER AND GAMEFAM BRING NATIONAL TEAM TO ROBLOX, DEBUTING NEW FIFA WORLD CUP 2026™ KITS IN A VIDEO GAME FOR FIRST TIME
Marks the first time fans can play as U.S. Soccer on Roblox – and the first time the new World Cup kits are available in a video game
LOS ANGELES & ATLANTA, March 30, 2026 – U.S. Soccer today announced it will introduce the iconic U.S. national team to hit Roblox game FIFA Super Soccer, launching witha limited-time event. Gamefam, the leading immersive gaming and media company for Gen Z & Alpha communities, is bringing the integration to life, introducing fans to the U.S. Men’s National Team in an entirely new way ahead of FIFA World Cup 2026™.
The event is timely, tied to the March 16, 2026 unveiling of the new 2026 U.S. Soccer National Team kits, which will be worn across all 27 U.S. Soccer National Teams.
Official FIFA World Cup 2026™ Kits: The newly unveiled 2026 U.S. Soccer Nike kits will be available in FIFA Super Soccer, marking the first time the federation’s new FIFA World Cup 2026™ kits are playable in any video game. It will coincide with the U.S. Men’s National Team’s debut of the new kits against Belgium and Portugal.
Play as U.S. Soccer: This marks the first time U.S. Soccer is introduced as a playable team on Roblox, bringing the style and identity of the U.S. Men’s National Team onto the virtual pitch.
Interactive Mascot: U.S. Soccer mascot Banner is a central piece of the event, leading players on their quest through FIFA Super Soccer.
Quest: Players will participate in a limited-time quest, completing U.S. Soccer-themed challenges including scoring goals, creating assists, and winning matches.
Exclusive Player Rewards: Players who complete the quest will earn a first-of-its-kind in-game reward – a Flyover Goal Celebration; when players score a goal in FIFA Super Soccer, they are celebrated with a vibrant red, white, and blue eagle flyover.
See here for a trailer video for the campaign.
The official FIFA game has been a hit with young soccer fans on Roblox, accumulating over 1 billion visits and averaging 1.5 million daily gameplay sessions. FIFA Super Soccer lets players compete as official national teams and popular clubs, join events aligned with top global leagues, celebrate the road to the FIFA World Cup 2026™, and unlock exclusive FIFA and FIFA World Cup™ gear to outfit their avatars.
The move is part of U.S. Soccer’s expanding Roblox footprint – ensuring the organization continues its efforts to engage the next generation of soccer fans on the platform where they spend the most time. Roblox now reaches 144 million daily active users, who spend more than 2.5 hours per day on the platform.
Nicole Kusi, Director of Product at U.S. Soccer, said: “As we look ahead to World Cup 2026™, engaging the next generation of fans is a top priority for U.S. Soccer. Roblox is where that generation is forming its passions, and FIFA Super Soccer is where they’re experiencing the game. This experience allows us to meet young fans where they are and bring them into the sport in a way that is interactive, social, and impactful.”
Ricardo Briceno, CEO of Gamefam, said: “Sports fandom has shifted from passive viewing to active participation, and Roblox is at the center of that transformation. It’s an honor to bring the U.S. National Team into FIFA Super Soccer in a World Cup year, and to give millions of players a new way to engage with the team. FIFA Super Soccer has become the home of soccer on Roblox, and this partnership marks a transformative moment in bringing global football culture to our community.”
The U.S. Soccer event in FIFA Super Soccer will begin on March 27, 2026, and run through April 2, 2026. While the event will conclude, the official U.S. Soccer kits will remain in-game for players to use before and during FIFA World Cup 2026™. Fans across the world can join the action in FIFA Super Soccer for free across consoles, PCs, mobile, and tablets.
About Gamefam
Gamefam is the leading immersive gaming and media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
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