FIFA AND GAMEFAM LAUNCH FIFA WORLD CUP 2026™ EVENT IN FIFA SUPER SOCCER AND ACROSS ROBLOX, THE PLATFORM’S BIGGEST SPORTS EVENT EVER
Event brings all 48 FIFA World Cup 2026™ national teams to FIFA Super Soccer on Roblox ahead of the biggest FIFA World Cup™ ever
Features FIFA World Cup 2026™ collabs with some of the leading franchises on Roblox with a major multi-platform, cross-game event reaching over 130 million fans
ZURICH & LOS ANGELES, June 8, 2026 – FIFA and Gamefam, the leading immersive gaming and media company for Gen Z and Alpha communities, today announced the launch of the official FIFA World Cup 2026™ event on Roblox. The activation brings the biggest sports event of the year to life on one of the most influential platforms for the next generation of fans, marking one of Roblox’s biggest official sports event to date.
FIFA Super Soccer, the official home of FIFA on Roblox, will be transformed into a FIFA World Cup 2026™ event hub featuring all 48 participating national teams, a FIFA World Cup 2026™ stadium, gameplay quests, exclusive player rewards and connections to the tournament including live standings and scoreboards. The action in FIFA Super Soccer will be extended across five other games, forming a six-game crossover event that will transform Roblox into a global FIFA World Cup™ destination where fans can play, compete, collect rewards and celebrate the tournament – all amid the spectacular action on the real-world pitch.
Highlights include:
All 48 FIFA World Cup 2026™ National Teams: Every FIFA World Cup 2026™ national team, including reigning FIFA World Cup 2022™ champions Argentina, will be playable in FIFA Super Soccer, giving fans the chance to represent their country on Roblox.
FIFA World Cup™-Themed Stadium: The Grand Stadium in FIFA Super Soccer will get a FIFA World Cup™-themed makeover, decked out within flags, official FIFA sponsors on the field’s adboards, and video boards playing FIFA World Cup™ promo reels.
Real-Time FIFA World Cup 2026™ Updates: FIFA Super Soccer will feature real-world connections to the action across venues, including live score updates and live standings updates.
Six-Game Crossover: A massive platform-wide event will bring FIFA World Cup 2026™ content into six of Gamefam’s Roblox experiences, including some of the platform’s biggest franchises. The six unique games, which record a cumulative 28 million gameplay sessions per week, were selected to reach different audiences with wide-ranging interests:
FIFA Super Soccer (the #1 official sports game of all time on Roblox)
Two of the top simulation games of all time on Roblox
One of the top driving/racing games of all time on Roblox
One of the top obby games of all time on Roblox
One of the top social roleplay games of all time on Roblox
FIFA World Cup 2026™ Quest: A connected quest system will drive players across participating games as they complete challenges and unlock tournament-themed rewards.
Exclusive Rewards: Limited-time digital rewards inspired by the tournament, national teams and key moments on the pitch will be available every week throughout the event, including FIFA World Cup 2026™-themed hats, goal celebrations, wristbands, shoes and more.
Christian Volk, Director, Gaming and Esports at FIFA, said: “FIFA World Cup 2026™ will be the biggest FIFA World Cup ever, and we want fans everywhere to feel part of that excitement before, during and after the matches. This Roblox event gives a new generation of fans a fun, accessible and interactive way to connect with the tournament – from being able to play as one of the 48 national teams in FIFA Super Soccer to celebrating real-world moments with friends through live events, quests and rewards. FIFA is excited to collaborate with Gamefam and continue to expand our exciting football gaming portfolio.”
FIFA has been achieving large-scale success on Roblox, and wants to go even bigger. The official FIFA game on Roblox has been a hit with young soccer fans, accumulating over 1.1 billion visits and averaging 1.5 million daily gameplay sessions. It has played host to brand and club activations from adidas, CBF (Brazil), U.S. Soccer, Borussia Dortmund with more to come.
Ricardo Briceno, CEO of Gamefam, said: “The FIFA World Cup™ is one of the few moments where the entire world comes together – across countries, cultures and languages – and Roblox gives that global audience a shared language of play and community. As the action unfolds on the pitch, Gen Z and Alpha fans will come together across Roblox to participate in the action, represent their nations, and celebrate with friends in real time. That’s what makes immersive gaming so powerful: it turns global tentpole moments from passive to participatory, at massive scale.”
The FIFA World Cup 2026™ event across Roblox will begin on Friday, June 5, 2026 and run through Friday, July 31, 2026. While the event will conclude, FIFA Super Soccer will continue to be live operated as the home of soccer on Roblox. Fans across the world can join the action across these six games on Roblox for free on consoles, PCs, mobile, and tablets.
About FIFA
Since 1904, FIFA, the Fédération Internationale de Football Association, has served as the global governing body for football. FIFA oversees and promotes the development of football at every level, from grassroots initiatives to elite international competitions. FIFA also sets the rules of the game, ensures their consistent application, and works to advance the sport through innovation, education, and collaboration with the 211 FIFA Member Associations.
By organising iconic tournaments such as the FIFA World Cup™, the FIFA Women’s World Cup™ and the FIFA Club World Cup™, FIFA provides a platform for players to showcase their talent on the biggest stage and to help inspire billions of fans around the globe.
For more information about FIFA, visit inside.fifa.com
About Gamefam
Gamefam is the leading immersive gaming and media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful immersive gaming and media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning strategies, games and campaigns with top IP partners including Paramount, FIFA, Old Navy, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega and Samsung. For more information, visit www.gamefam.com.
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