KIDZ BOP PARTNERS WITH GAMEFAM TO BRING #1 KIDS’ MUSIC BRAND TO ROBLOX FOR THE FIRST TIME
KIDZ BOP to take over Gamefam’s widely-popular Really Easy Obby Roblox game starting January 15; Tied to the release of KIDZ BOP’s newest album ‘KIDZ BOP 50’
LOS ANGELES, January 15, 2025 – KIDZ BOP, the #1 music brand for kids, is partnering with Gamefam, the leading metaverse media company for Gen Z & Alpha communities, to make its Roblox debut within Gamefam’s popular Roblox game Really Easy Obby. Fans can enjoy KIDZ BOP in a new way, while celebrating the release of KIDZ BOP’s newest album, ‘KIDZ BOP 50,’ featuring this year’s biggest Certified BOPs sung by kids for kids. The activation within Really Easy Obby will be available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets starting on Wednesday, January 15.
Since its launch in 2001, KIDZ BOP has become a global phenomenon, selling over 24 million albums, generating more than 11 billion streams, and captivating families worldwide with its kid-friendly versions of today’s biggest hits. Now, to reach an entirely new generation of Gen Alpha listeners, KIDZ BOP is making a splash on Roblox to celebrate the release of KIDZ BOP’s new album, ‘KIDZ BOP 50’.
“We’re excited to bring KIDZ BOP to Roblox for the first time,” said Rob Dekker, VP of Marketing at KIDZ BOP. “With Gamefam’s success in bringing immersive brand experiences to Roblox, they are the perfect partner to help us engage with our audience in a new way.”
The KIDZ BOP takeover will allow players to:
Dance their way through a new Certified BOP obstacle course with themed areas that celebrate KIDZ BOP’s new album, ‘KIDZ BOP 50’
Collect music notes throughout the branded obstacle course to earn in-game rewards
Unlock in-game power ups, like speed boosts, as well as special items that make the course even more dynamic
Listen to ‘KIDZ BOP 50’ for the first time, including KIDZ BOP’s new original song “Certified BOP,” on ‘KIDZ BOP 50’
“Through this innovative partnership, we’re helping KIDZ BOP reach its most important audience in a way that drives short-term engagement and long-term community on Roblox,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Much like how KIDZ BOP transformed kids’ music over 20 years ago, this immersive experience is redefining how today’s youth discovers music and interacts with the KIDZ BOP brand.”
With over 256 million visits to date and 580K average daily visits, Really Easy Obby provides a widely visible space for KIDZ BOP to reach a highly engaged core Gen Alpha audience. With over 35 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio across Roblox and Fortnite, with over 64 million average daily visits, 328 million average monthly hours of gameplay, and over 45 billion visits to date.
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 45 billion lifetime visits and 64 million average daily visits across its 35+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created five of the top 15 brand games on Roblox of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top IP-based and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About KIDZ BOP
KIDZ BOP is the #1 music brand for kids, featuring today's biggest global pop hits, "sung by kids for kids." Since its launch, the family-friendly music brand has sold more than 24 million albums and generated over 11 billion streams. KIDZ BOP connects with kids and families through its best-selling albums, music videos, consumer products and live tours. The music franchise is expanding internationally and currently records in 5 different languages. KIDZ BOP is Billboard Magazine's "#1 Kid Artist" for eleven years. The brand has its own dedicated channel on SiriusXM – KIDZ BOP Radio (Channel 135) — where it's all KIDZ BOP, all the time. KIDZ BOP has had 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones, and Barbra Streisand—have had more Top 10 albums. For more information, visit www.KIDZBOP.com. KIDZ BOP is a part of Concord.
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Media Contact:
Kenny Mintz
Gamefam
Kidz Bop
