GAMEFAM AND MOOSE TOYS TEAM UP TO BRING HEROES OF GOO JIT ZU TO ROBLOX FOR FIRST TIME
Top-selling toy line will be integrated across Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, for one month
LOS ANGELES, October 14, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today announced the extension of its partnership with Moose Toys to bring the best-selling Heroes of Goo Jit Zu line to Roblox starting Saturday, Oct. 12, 2024. The iconic Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion visits to-date, ensuring major engagement with a critical user base of Gen Z and Alpha players.
"Moose Toys has been leading the way with some of the most innovative products in the toy industry, and now we’re partnering to bring the same level of innovation to Roblox and delight kids where they hang out in this new era of play," said Ricardo Briceno, Chief Business Officer of Gamefam. "The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays.”
The Heroes of Goo Jit Zu integration will allow players to complete a cross-game quest involving duels in Weapon Fighting Simulator, and a branded obstacle course within Easy Obby. They will be able to:
Earn Goo Jit Zu-inspired weapons to use for the quests and against enemies
Meet and interact with their favorite Heroes
Unlock free Goo Jit Zu-themed reward items to take with them across any Roblox experience
“Since its launch in 2019, Heroes of Goo Jit Zu has become a smash hit with a dedicated global fan base and activating on Roblox is a natural progression and key media lever for us, as a more immersive and interactive experience for fans,” said Katherine Resto, senior director, media, Moose Toys. “Gamefam is a leading game developer, particularly when it comes to Roblox, and as we continue pushing gaming as a key media lever for Moose, their partnership has been invaluable. Working with Gamefam to debut these beloved characters on Roblox will not only delight our existing fan base of aspiring Heroes but also draw in new fans in a fun way that resonates with them in the long run.”
With over 30 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio in metaverse gaming, with over 11 million average daily visits, 2.6 million average daily hours of gameplay and surpassing 30 billion visits to date.
This Heroes of Goo Jit Zu integration marks the latest in Gamefam’s longstanding, successful partnership with Moose Toys. The companies previously worked together to bring Magic Mixies to two of Gamefam’s hit Roblox games, Twilight Daycare and Easy Obby, resulting in 43 million visits.
The activation within Weapon Fighting Simulator and Easy Obby is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 30 billion lifetime visits and 11 million average daily visits across its 30+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About Moose Toys
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We've had a BIG impact on little people, making 3.5 million kids smile so far… and counting.
Australia might be our Moose family home, but with a strong team of 700 dotted across the world, we're committed to sharing our signature superhappy revolution far and wide!
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