KIDZ BOP TEAMS WITH GAMEFAM TO BRING #1 KIDS’ MUSIC BRAND BACK TO ROBLOX
KIDZ BOP to take over Gamefam’s widely-popular Car Dealership Tycoon Roblox game starting July 19 in celebration of the release of KIDZ BOP’s newest album, ‘KIDZ BOP 51’
LOS ANGELES, July 17, 2025 – KIDZ BOP, the #1 music brand for kids, and Gamefam, the leading metaverse media company for Gen Z & Alpha communities, today announced the return of KIDZ BOP to Roblox within Gamefam’s popular Roblox game Car Dealership Tycoon. In celebration of the release of KIDZ BOP’s newest album, ‘KIDZ BOP 51,’ and following its strong Roblox debut earlier this year, the activation within Car Dealership Tycoon will be available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets starting on Saturday, July 19.
The activation follows KIDZ BOP’s Roblox debut in January 2025 with a ‘KIDZ BOP 50’ album launch event in Gamefam’s popular Roblox game Really Easy Obby, which resulted in 16.8 million visits, 2.8 million minutes of music streamed, and 47 million brand engagements. The event led to a record first week for 'KIDZ BOP 50' – as audio streams were 25% greater than KIDZ BOP’s last album ('KIDZ BOP 2024 Vol. 2'). Additionally, the original track "Certified BOP" featured in the activation outstreamed KIDZ BOP’s last original ("We're Taking Over") by 33% in its first 8 weeks.
The upcoming KIDZ BOP takeover event in Car Dealership Tycoon will allow players to:
Visit a KIDZ BOP-branded City Center and interact with a KIDZ BOP-themed tour bus
Collect music notes around the city to gain points for rewards
Unlock an exclusive KIDZ BOP-themed car with a sleek, high-performance design that brings a futuristic music festival vibe to the streets
Race around a course featuring music-inspired obstacles while listening to tracks from ‘KIDZ BOP 51’
Since its launch in 2001, KIDZ BOP has become a global phenomenon, selling over 24 million albums, generating more than 14 billion streams, and captivating families worldwide with its kid-friendly versions of today’s biggest hits. To reach an entirely new generation of Gen Alpha listeners, KIDZ BOP is returning to Roblox to celebrate the release of KIDZ BOP’s new album, ‘KIDZ BOP 51.’
Rob Dekker, VP of Marketing at KIDZ BOP, said, “Our first collaboration with Gamefam tied to the release of ‘KIDZ BOP 50’ was so successful, we couldn’t think of a better way to celebrate the release of ‘KIDZ BOP 51’ than with another Roblox integration. With Gen Alpha spending 2+ hours per day on Roblox, we look forward to cultivating and forming a new community there.”
To further amplify the activation, KIDZ BOP and Gamefam are partnering with top Roblox video creators to bring the action to social media through streams, VOD, and social posts.
Ricardo Briceno, Chief Business Officer at Gamefam, added, “Our partnership with KIDZ BOP continues to redefine how today’s youth discover music. Returning for their second gameplay integration, now within our hit game Car Dealership Tycoon, KIDZ BOP has proven to be a natural fit on Roblox, driving short-term engagement and long-term community with its most important audience.”
With over 2.2 billion lifetime visits to date and 900K average daily visits, Car Dealership Tycoon provides a widely visible space for KIDZ BOP to reach a highly engaged core Gen Alpha audience. Car Dealership Tycoon has played host to global brands including Nickelodeon, the NFL, and Spin Master, as well as artists including Coldplay. Gamefam has introduced many artists to Gen Z & Alpha on Roblox, from Saweetie’s Super Bowl Concert to Cher’s holiday album launch event to Coldplay’s Moon Music album launch event. With over 50 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio across Roblox and Fortnite, with over 11 million average daily visits, 65 million average monthly hours of gameplay, and over 35 billion visits to date.
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 35 billion lifetime visits and 11 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created four of the top 15 brand games on Roblox of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top IP-based and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About KIDZ BOP
KIDZ BOP is the #1 music brand for kids, featuring today's biggest hits, "sung by kids for kids." Since 2001, the family friendly music brand has generated 14 billion streams and currently records in 5 different languages. The brand connects with its fans through year-round music releases, music videos, in-school activations, global partnerships, a dedicated channel on SiriusXM (KIDZ BOP Radiochannel 135) and live tours. Each year, KIDZ BOP LIVE, the ultimate pop concert for kids (and grown-ups) hits all major cities across the US, UK, and Canada. For more information, visit www.KIDZBOP.com. KIDZ BOP is a part of Concord
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Media Contact:
Kenny Mintz
Gamefam
Media Contact:
DKC News
