NOV. 9, 2023 — Roblox's (RBLX) virtual coins are turning into more real-life sales. The online gaming platform, which reported its third quarter earnings this week, clocked a massive beat in bookings. Bookings — virtual currency sales from in-game purchases — is a key metric for the company, suggesting that users aren't only using the platform, they're spending more money once there.

NOV. 9, 2023 — To get a sense of Roblox’s brand ecosystem going into 2024, Digiday spoke to Joe Ferencz, the CEO of the leading Roblox studio Gamefam, for an annotated Q&A.

Gamefam, Twitch Rivals and the NFL Players Association (NFLPA) won “Best Content Creation Campaign/Initiative” and “Best Esports & Gaming Crossover” at Cynopsis Media’s 2023 Esports & Gaming Tempest Awards.

OCT. 23, 2023 — Gamefam Studios is in the middle of an intense growth phase that it attributes to recent game releases and acquisitions…

OCT. 3, 2023 — Mattel, Inc. (NASDAQ: MAT) and Gamefam, the leading metaverse game developer, today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, on October 6...

OCT. 3, 2023 — Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in which players can build and explore their very own Dreamhouse. This new game has already received 3 million visits in its beta period, and it officially launches on Roblox on October 6.

Gamefam was named one of LinkedIn’s “Top Startups in the U.S.”

Gamefam, Warner Music Group, the NFL and Intuit won “Best Metaverse Marketing Campaign” at the Digiday Awards.

SEPT. 22, 2023 — Spin Master, a leading global children's entertainment company, in partnership with Gamefam, the leading metaverse game developer, and WildBrain, a global leader in kids’ and family entertainment, today unveiled the latest additions to its expanding portfolio of toy and entertainment-related properties and experiences in the metaverse.

SEPT. 18, 2023 — Gamefam won Bronze for “Employer of the Year in Computer Software - Under 250 Employees” at the 2023 Stevie Awards for Great Employers.

AUG. 10, 2023 — In the ever-evolving landscape of the gaming industry, one concept stands out as a catalyst for innovation and limitless creativity – user-generated content (UGC). It has redefined how players interact with virtual worlds, granting them unprecedented control over their gaming experiences.

AUG. 1, 2023 — After months of anticipation, Cirque du Soleil Entertainment Group is excited to announce that its first-ever immersive experience on Roblox – Cirque du Soleil Tycoon – is now available to all community members. In partnership with the leading metaverse game developer, Gamefam, families around the globe can now experience Cirque du Soleil's newest contemporary circus show, ECHO, and raise the Big Top from the comfort of their homes.

AUG. 1, 2023 — With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies.

JULY 24, 2023 — Bebe Rexha’s first-ever metaverse concert is set to take place on Roblox—a global immersive platform where millions of people connect and communicate daily—on Friday, July 28, 2023.

JULY 18, 2023 — We think there are going to be opportunities with UEFN and its creator economy for musicians and for music companies. But what kind? Matthew Zanazzo is well placed to explain some of them. Zanazzo leads the Fortnite team at Gamefam, one of the growing number of metaverse-focused developers that are helping the music industry (and brands more widely) launch experiences for and campaigns within games and virtual worlds.

JULY 17, 2023 — Independent UK studio Altitude has launched a branded Fortnite Creative integration for this Summer’s highly anticipated horror, TALK TO ME, ahead of the movie’s cinema release from 28 July. Now live to play, the TALK TO ME game in ‘DEADPINES: ZOMBIE SURVIVAL’, marks the first time a horror movie has been featured globally on the highly popular gaming platform.

JULY 17, 2023 — The metaverse is often billed as a happy place—that is, until a paranormal severed hand sends players into a haunted house teeming with bloodthirsty zombies.

Gamefam was named a certified “Great Place to Work®.”

JUNE 1, 2023 — Gamefam was the first professional Roblox game developer and publisher, and it remains the biggest. Every day around the world, Gamefam titles are played by more than 12 million players. The company is also a leading developer on Fortnite and Minecraft, and it’s responsible for Sonic Speed Simulator, the top branded Roblox game of all-time. In only four months, the game featuring Sega’s iconic blue hedgehog attracted more than 500 million visits.

MAY 24, 2023 — Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, are joining forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of people connect and communicate daily.