Spin Master Expands its Metaverse Presence for Bakugan™ and Unicorn Academy™
In collaboration with Gamefam, a new dedicated Bakugan game and Unicorn Academy integration are coming to Roblox this fall, building on the company’s 1.4 billion brand engagements to date
Sept. 22, 2023 – Spin Master, a leading global children's entertainment company, in partnership with Gamefam, the leading metaverse game developer, and WildBrain, a global leader in kids’ and family entertainment, today unveiled the latest additions to its expanding portfolio of toy and entertainment-related properties and experiences in the metaverse.
Bakugan Brawl Simulator
Spin Master and Gamefam are set to introduce a dedicated Bakugan game on Roblox, Bakugan Brawl Simulator, in Q4 2023. Fans of the popular franchise can look forward to an immersive world where they can engage with their favorite Bakugan characters, embark on epic quests, and engage in intense battles.
Centered around Bakugan’s tried and true play patterns of collecting, battling and transforming, players will evolve wild Bakugan and brawl against non-player characters (NPCs). Players can unlock Bakugan in four different forms from all across the Bakugan universe and explore five different worlds at launch. Bakugan Brawl Simulator is designed to provide an authentic and thrilling experience that will resonate with both new and existing fans.
The launch of Bakugan Brawl Simulator follows the successful reveal in August for the first two episodes of Bakugan’s all-new, enhanced animation in Gamefam’s popular game All Star Tower Defense – four weeks ahead of its Netflix premiere.
Unicorn Academy Meets Twilight Daycare
In a unique fusion of entertainment and gaming, the premiere of Spin Master Entertainment’s Unicorn Academy movie – part of the Netflix-original animated series – is set to take place in Gamefam’s smash hit Roblox game Twilight Daycare, several weeks ahead of its Netflix premiere. Players will have the opportunity to immerse themselves in the enchanting universe of Unicorn Academy as they follow Sophia™ on her journey from ordinary to extraordinary – as she discovers her destiny as a unicorn rider. Entering the metaverse for the first time, Unicorn Academy’s activation will be promoted throughout Gamefam’s portfolio of popular Roblox games including Build to Survive Simulator, Easy Obby, Gym Tycoon, Hospital Life, Little World, Starving Artists and Tower of Misery.
Twilight Daycare has become one of the biggest social role-playing games on Roblox having recorded more than 1.8 billion lifetime visits. The Unicorn Academy takeover in Twilight Daycare started on Friday, September 8 with the movie premiere airing for the first time on Friday, September 22 at 7 p.m. ET and re-airing every two hours through Sunday, October 1: https://www.roblox.com/games/6507422231/2X-COINS-Twilight-Daycare.
Revolutionizing the Metaverse, Together
To date, the partnership between Spin Master, Gamefam and WildBrain has yielded impressive results across games and activations centered around Monster Jam and Bakugan, among others. Cumulatively, these games have amassed a staggering 1.4 billion brand engagements and 232 million play sessions globally, a testament to their resonance and appeal within the Roblox community.
“Together with Gamefam, we are delivering unique immersive experiences that harness the fandom of our incredible entertainment franchises and innovative toy brands,” said Jeremy Tucker, Spin Master’s Global Chief Marketing Officer. “Our latest integrations on the Roblox platform offer engaging play opportunities in the metaverse, meeting existing and new fans within a loved platform that they interact with every day.”
"The metaverse is tearing down the traditional boundaries of play," said Ricardo Briceno, Chief Business Officer at Gamefam. "Together with Spin Master, we've harnessed the power of Roblox to bring joy to kids around the world, kickstarting a paradigm shift that is redefining entertainment for generations to come. Fans won’t be passively engaged by Unicorn Academy and Bakugan in our new integration and game; they’ll be living them."
Players across the globe eagerly awaiting the upcoming Unicorn Academy integration in Twilight Daycare and Bakugan game can participate for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 26 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.
About Gamefam
Gamefam, a leading metaverse game developer and publisher that creates connected experiences with gaming communities and well-known brands, is building the next generation of pop culture franchises born from the metaverse. Our mission is to create dynamic experiences for an amazing community while we grow the next generation of super hit gaming and entertainment franchises from within the metaverse. Gamefam operates the largest network of games on Roblox with over 29 million daily game sessions and 215 million hours of engagement each month across 30+ live games in the company’s portfolio. Gamefam’s top franchises include Sonic Speed Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open World, Easy Obby and Weapon Fighting Simulator. The Gamefam experience also extends into metaverse destinations including its operation of the three leading Minecraft servers and development of Fortnite’s top 40 maps. With its headquarters in Los Angeles, the Gamefam team combines the business and production expertise of longtime brand experts and game industry professionals with the metaverse’s top creators. For more information, visit https://gamefam.com.
