SEPT. 25, 2024 — In today’s ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. 

JAN. 31, 2024 — For Roblox fans, this year’s Super Bowl is coming to Bikini Bottom.

Thanks to a collaboration between the NFL and game developer Gamefam, a number of the company’s popular Roblox games, including the newly released SpongeBob Simulator, will be featuring special Super Bowl material from early February through Super Bowl Sunday.

DEC. 27, 2023 — Gamefam, a leading American game developer and strategist, has released its first State of Brands in Metaverse Gaming end-of-year report looking at how successful brands were in their crossover into the digital space.

DEC. 14, 2023 — Gamefam, the developer known for creating games within platforms like Roblox and Fortnite, today released a new “State of Brands in Metaverse Gaming” report…

DEC. 8, 2023 — Cher‘s chart-topping Christmas album marked her first-ever holiday record — and now, the legendary singer will embark on another first: a trip to the metaverse. Billboard can share exclusive first details about Cher’s four-week event on Roblox that launches today (Dec. 8) in the latest collaboration between Warner Music Group and leading metaverse game developer Gamefam.

NOV. 9, 2023 — Roblox's (RBLX) virtual coins are turning into more real-life sales. The online gaming platform, which reported its third quarter earnings this week, clocked a massive beat in bookings. Bookings — virtual currency sales from in-game purchases — is a key metric for the company, suggesting that users aren't only using the platform, they're spending more money once there.

NOV. 9, 2023 — To get a sense of Roblox’s brand ecosystem going into 2024, Digiday spoke to Joe Ferencz, the CEO of the leading Roblox studio Gamefam, for an annotated Q&A.

OCT. 23, 2023 — Gamefam Studios is in the middle of an intense growth phase that it attributes to recent game releases and acquisitions…

OCT. 3, 2023 — Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in which players can build and explore their very own Dreamhouse. This new game has already received 3 million visits in its beta period, and it officially launches on Roblox on October 6.

AUG. 10, 2023 — In the ever-evolving landscape of the gaming industry, one concept stands out as a catalyst for innovation and limitless creativity – user-generated content (UGC). It has redefined how players interact with virtual worlds, granting them unprecedented control over their gaming experiences.

AUG. 1, 2023 — With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies.

JULY 18, 2023 — We think there are going to be opportunities with UEFN and its creator economy for musicians and for music companies. But what kind? Matthew Zanazzo is well placed to explain some of them. Zanazzo leads the Fortnite team at Gamefam, one of the growing number of metaverse-focused developers that are helping the music industry (and brands more widely) launch experiences for and campaigns within games and virtual worlds.

JULY 17, 2023 — The metaverse is often billed as a happy place—that is, until a paranormal severed hand sends players into a haunted house teeming with bloodthirsty zombies.

JUNE 1, 2023 — Gamefam was the first professional Roblox game developer and publisher, and it remains the biggest. Every day around the world, Gamefam titles are played by more than 12 million players. The company is also a leading developer on Fortnite and Minecraft, and it’s responsible for Sonic Speed Simulator, the top branded Roblox game of all-time. In only four months, the game featuring Sega’s iconic blue hedgehog attracted more than 500 million visits.

APRIL 7, 2023 — We’re racing toward a world where Fortnite and Roblox could rival Steam and the App Store in terms of the size of their game libraries. Both have growing ecosystems of millions of players who build and spend time in custom battle royales, chat rooms, and all kinds of other games. We’re looking at the fight for what could be the next YouTube.