Billboard: Cher Is Heading to the Metaverse With ‘Christmas’ Roblox Event: Exclusive

Cher‘s chart-topping Christmas album marked her first-ever holiday record — and now, the legendary singer will embark on another first: a trip to the metaverse.

Billboard can share exclusive first details about Cher’s four-week event on Roblox that launches today (Dec. 8) in the latest collaboration between Warner Music Group and leading metaverse game developer Gamefam. Cher will head to WMG’s music-themed Roblox world Harmony Hills, which will have its halls decked in festive decor, add new holiday-themed locations, and launch limited-time virtual merchandise inspired by some of the superstar’s most iconic looks with tinsel hair, winter fairy wings, diamond antlers and a winter crown. The activation will spotlight three of Cher’s new Christmas tracks: “Drop Top Sleigh Ride” with Tyga, “Angels in the Snow,” and her historic new No. 1 single, “DJ Play a Christmas Song.”

Read the full story in Billboard.