The Chainsmokers Celebrate Launch of Festival Tycoon, a Persistent Metaverse World, with a Virtual Concert Experience on Roblox
Today, Grammy® Award-winning and global chart-topping duo The Chainsmokers launched Festival Tycoon, the first persistent, 24/7, 365 days a year, progression-based artist experience on Roblox. Inspired by their creative process behind building some of the world’s most iconic music festival performances, The Chainsmokers are giving fans everywhere an inside look at what goes into creating their signature festivals and concerts.
In Festival Tycoon, fans can learn the intricacies that go into a music festival in a fun, interactive, and immersive environment as they unlock progression items like stage design, lighting, lounges, pyrotechnics, merch booths, and music, to build their own stages, campsites, VIP areas, amusement park rides and helipads. Users can also perform on stage virtually alongside The Chainsmokers and other music acts.
"The idea for Festival Tycoon has been years in the making based on our time on the road, playing over 200 shows and festivals a year," said The Chainsmokers. "We're so excited to finally bring this new, elevated fan experience to the metaverse on Roblox!"
To celebrate the launch, The Chainsmokers are also hosting an exclusive virtual concert featuring a fully motion-captured performance that pushes the limits of band interactions with virtual environments and fans in the audience. The virtual concert experience will start on Friday, September 9 at 4pm PT, with additional performances re-airing every hour on the hour throughout the weekend.
The Chainsmokers will perform a five song set with hits from their #1 album, “So Far So Good,” with each song transporting fans within its own interactive environment. Leading into the concert premiere, fans will gather in a high-fidelity, life-like airport terminal to depart on ‘TCS Air’ for The Chainsmokers festival performance. Within the terminal, users can shop verch and Drew and Alex emotes, engage with a scavenger hunt, and portal to supporting experiences on the Roblox platform to complete missions and earn avatar items.
One of the leading Roblox developers, Gamefam, has created this unique persistent experience, alongside the tentpole concert event. This opportunity marks the first time a concert experience will extend beyond the concert itself and be used to support a persistent Roblox music world.
“Delivering an authentic experience to both a Chainsmokers fan and an avid Roblox user is what Gamefam does best,” said Joe Ferencz, CEO Gamefam. “ In partnership with the Chainsmokers and our team of citizen creators we developed both a concert and a game that allows users to not only watch the concert but create their own music festival. The result is a first-of-its-kind experience that can reach a massive audience around the world.”
Festival Tycoon is open today, with the virtual concert kicking off on Friday at 4pm PT with additional performances re-airing every hour after over the weekend with the last show airing at 11pm PT on Sunday.
THE CHAINSMOKERS CONTACTS
Kimberly Harris / Columbia Records
Ashley Buenrostro / Columbia Records
Ashley.Buenrostro@sonymusic.com
ROBLOX CONTACTS
Mindy Jafek / Roblox
GAMEFAM CONTACTS
Kenny Mintz
