Gamefam Collaborates with Spin Master to Bring Hatchimals Hatch Day Event to Roblox
Just Launched Within Gamefam’s Hit Roblox Game Twilight Daycare, the Activation Brings the Magic of Hatchimals to Kids in a New and Reimagined Way
LOS ANGELES, September 25, 2024 – Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children's entertainment company, launched the first official Hatchimals in-game brand activation within Gamefam’s hit Roblox experience Twilight Daycare, bringing one of the most popular toy brands to the platform for the first time.
On September 14, 2024 within Gamefam’s Twilight Daycare, a giant Hatchimals egg appeared in the daycare. The egg features a timer counting down to the moment the Hatchimal hatches from the egg during the official Hatch Day event on Friday, October 4. 2024. Ahead of Hatch Day, players can complete themed quests to unlock in-game rewards and UGC items, and take a personality quiz to receive one of four eggs in their inventory. Every player who attends the Hatch Day event will receive a Hatchimals pet that hatches, and every player who completes the quests after the Hatch Day event will receive an outfit that corresponds to the Hatchimals pet they unlock.
“This holiday season, a new generation will discover Hatchimals through the brand's first integrated experience on Roblox,” said Ricardo Briceno, Chief Business Officer at Gamefam. “As pioneers of using unboxing to build community in 2016, we're partnering with Spin Master to reconnect with Hatchimals fans and attract new ones where today’s youth engage—on Roblox. Hatch Day offers the perfect opportunity to build community and drive relevance for this popular toy line with its key audience.”
“Since breaking through eight years ago with an innovative approach to toy unboxing, we’ve continued to look for ways to expand the beloved toy line into new horizons,” said Tammy Smitham, Spin Master’s VP Communications. “We’re excited to work again with Gamefam to bring the magic of Hatchimals to a new generation of kids in a fun and innovative way on Roblox.”
Twilight Daycare, a social roleplay game where players act as caretakers and babies, has become a phenomenon on Roblox and across social media. To date, the franchise has recorded 2.3 billion visits and nearly 12 minute average session lengths, entertaining and delighting its avid Gen Z & Alpha fan base on the platform where they hang out.
This Hatch Day integration marks the latest in Gamefam’s longstanding, successful partnership with Spin Master. The companies previously worked together to bring Monster Jam to Gamefam’s hit Roblox game Car Dealership Tycoon, premiere the Unicorn Academy Netflix movie in Twilight Daycare and create Bakugan Brawl Simulator on Roblox.
The activation within Twilight Daycare is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
# # #
About Gamefam
Gamefam is the leading metaverse media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with 30 billion lifetime visits and 11 million average daily visits across its 30+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik's® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 29 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.
