Festival Tycoon from The Chainsmokers Charts as #1 Branded Music Experience on Roblox
Artist-themed Experience – Metaverse Game and Tentpole Concert Performance – Developed by Gamefam Creates Blockbuster Fan Engagement with Highest Rating and Most Visits
LOS ANGELES, Nov. 8, 2022 – Gamefam, a leading Roblox developer and publisher announced today that the company’s most recent launch, Festival Tycoon, created in partnership with The Chainsmokers, Columbia Records and Sony Music Entertainment, is the most popular branded music experience on the platform with over 18M visits in less than a month. The Chainsmokers Concert Experience celebrated the launch of the game and became the all-time, highest-rated concert performance in the history of the Roblox platform. Festival Tycoon by The Chainsmokers, allows players to extend their enjoyment from the concert with a gameplay experience that gives them the opportunity to build their own music festivals complete with pyrotechnics, merch booths, backstage VIP areas, amusement park rides, and more.
With over 19M visits, a player rating of 91.6% and players spending over 16 min on average each time they play the game, Festival Tycoon by Grammy-winning duo, The Chainsmokers, has quickly surpassed other experiences that have been out longer. Additionally, The Chainsmokers Concert Experience continues to be the most fan-acclaimed virtual concert ever launched on the platform with an *84.2% player-rating. Player rating is a crucial component of Gamefam’s success as it’s proof that the experience is hitting all the notes fans need from brands.
“We set out to create this one of a kind experience in Festival Tycoon to thrill a massive audience around the world, and we’re blown away by the reception,” said Gamefam Chief Executive Officer Joe Ferencz. “This was a true collaboration from all sides, which resulted in an amazing experience for the fans and community who got to be part of history and is helping to pave the way for the future of truly engaging entertainment that can only be found in the metaverse.”
Festival Tycoon by The Chainsmokers is the latest branded music experience created by Gamefam. The company also worked on the 24KGoldn Concert Experience which became the second highest rated concert ever on Roblox. To learn more about Gamefam, visit the official website and follow the team on Twitter and LinkedIn.
