SpongeBob SquarePants and Teenage Mutant Ninja Turtles Join Roblox with Paramount and Gamefam Partnership
Gamefam Brings Iconic Paramount Franchises to Roblox to Reach Audiences With All-New Experiences
LOS ANGELES, Feb. 14, 2023 – Leading game developer Gamefam today announced its partnership with Paramount Consumer Products and Nickelodeon to bring two beloved fan-favorite franchises, SpongeBob SquarePants – the most-watched animated series for almost two decades – and Teenage Mutant Ninja Turtles – one of the most popular kids’ franchises – to Roblox.
“We are creating immersive new experiences on Roblox to let the millions of SpongeBob SquarePants and Teenage Mutant Ninja Turtles fans inside these worlds play and explore alongside the iconic characters they know and love,” said Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. “Expanding both franchises to new platforms is a critical part of our gaming strategy and Gamefam’s expertise creating and managing live-operated worlds at scale makes them an ideal partner for us to connect audiences with our content on Roblox.”
“We are honored to partner with Paramount to bring these iconic properties to new audiences in metaverse gaming,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Globally beloved fan-favorite properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles are the exact types of brands Roblox audiences engage with on a massive scale and Gamefam is uniquely positioned to make them successful on the platform.”
The SpongeBob SquarePants and Teenage Mutant Ninja Turtles standalone experiences in Roblox will launch later in 2023.
Gamefam has a proven track record of partnering with global brands to create new and highly engaging Roblox gaming experiences. As the first professional and largest metaverse game developer, Gamefam will utilize its strengths and team of native Robloxian developers to create exciting and immersive new entertainment experiences celebrating the beloved IPs from the Paramount portfolio.
Considered one of the most popular kids’ franchises, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned numerous blockbuster theatrical releases. The property is a global consumer products powerhouse, winning in every category that has hit shelves to date—with toys, apparel, video games, DVDs and more—and generating billions of dollars at retail. Nickelodeon brought the franchise to life again in 2012 with the CG-animated series Teenage Mutant Ninja Turtles and then reimagined the Heroes in a Half-Shell with the 2D-animated series Rise of the Teenage Mutant Ninja Turtles in 2019. As part of a separate deal, Nickelodeon and Netflix partnered to produce an original animated 2D film Rise of the Teenage Mutant Ninja Turtles: The Movie, which premiered in 2022. A theatrical motion picture, Teenage Mutant Ninja Turtles: Mutant Mayhem, is currently in production at Nickelodeon with Point Grey Pictures. The film will be distributed by Paramount Pictures.
Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for nearly 20 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount International history, seen in more than 170 countries, translated in 29+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
About Gamefam
Gamefam, a leading metaverse game developer and publisher that creates connected experiences with gaming communities and well-known brands, is building the next generation of pop culture franchises born from the metaverse. Our mission is to create dynamic experiences for an amazing community while we grow the next generation of super hit gaming and entertainment franchises from within the metaverse. Gamefam operates the largest network of games on Roblox with over 25 million daily game sessions and 115 million hours of engagement each month across 30+ live games in the company's portfolio. Gamefam's top franchises include Sonic Speed Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open World, Easy Obby and Weapon Fighting Simulator. The Gamefam experience also extends into metaverse destinations including its operation of the three leading Minecraft servers and development of Fortnite’s top 40 maps. With its headquarters in Los Angeles, the Gamefam team combines the business and production expertise of longtime brand experts and game industry professionals with the metaverse's top creators. For more information, visit https://gamefam.com.
