Gamefam and Paramount Games Studio Unveil First-Ever SpongeBob SquarePants Game on Roblox
Fans can explore Bikini Bottom with their friends starting on Friday, January 26, 2024
SpongeBob Simulator allows users to transform into fan-favorite characters such as SpongeBob SquarePants, Patrick Star, Squidward Tentacles, Mr. Krabs, Sandy Cheeks, and more
LOS ANGELES. January 18, 2024 – SpongeBob SquarePants is bringing his home in a pineapple under the sea to Roblox. Today, Gamefam, the leading metaverse game developer and strategist, unveiled that it is joining forces with Paramount Games Studio to release SpongeBob Simulator, the first official Roblox game built wholly around the nautical, nonsensical universe of Nickelodeon’s SpongeBob SquarePants.
Launching Friday, January 26, 2024, SpongeBob Simulator is a collecting game where players can go on an adventure with their friends around the world of Bikini Bottom. Players can unlock and collect special “mini buddies” modeled after the quintessential supporting cast of the series including snails, jellyfish and mini clone versions of the characters. The experience will invite the more than 70 million daily users on Roblox to transform into SpongeBob SquarePants, Patrick Star, Squidward Tentacles, Mr. Krabs, Sandy Cheeks and other iconic characters from the blockbuster franchise as they visit this digital rendition of Bikini Bottom. Taking part in the nautical nonsense of SpongeBob, players will team up to explore a vast, faithfully-designed world featuring their favorite under the sea areas, including Conch Street, and eventually Goo Lagoon and Kelp Forest.
“Deepening the connection with fans of our hit franchises through interactive and immersive experiences is a key facet of our long-term gaming strategy,” said Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. “We’re excited to let fans step into Bikini Bottom and participate in the universe in a completely new way, and Gamefam’s expertise in creating and managing high-quality and engaging Roblox worlds makes them the ideal partner for us to expand into new horizons.”
Ricardo Briceno, Chief Business Officer at Gamefam, added, “Gamefam's ultimate goal is to bring joy to players, and through this amazing partnership with the Paramount team, we turned one of the most beloved animated franchises into one of the most visually stunning games ever released on Roblox. Millions of existing and new SpongeBob SquarePants fans will be able to actively immerse themselves in Bikini Bottom like never before.”
SpongeBob Simulator comes on the heels of Paramount and Gamefam’s highly successful Teenage Mutant Ninja Turtles Battle Tycoon game on Roblox, which has drawn 20 million players since its launch in August 2023.
SpongeBob Simulator will be available for free on Roblox via most platforms and devices, including consoles, PCs, mobile, and tablets, starting on January 26, 2024.
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About Gamefam
Gamefam, a leading metaverse game developer, publisher and strategist that creates connected experiences with gaming communities and well-known brands, is building the next generation of pop culture franchises born from the metaverse. Our mission is to create dynamic experiences for an amazing community while we grow the next generation of super hit gaming and entertainment franchises in the metaverse. Gamefam operates the largest network of games on Roblox with over 28 million daily game sessions and 168 million hours of engagement each month across 30+ live games in the company’s portfolio. Gamefam’s top franchises include Sonic Speed Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open World, Easy Obby and Weapon Fighting Simulator. The Gamefam experience also extends into metaverse destinations including its operation of the three leading Minecraft servers and development of several of Fortnite’s top 40 maps. With its headquarters in Los Angeles, the Gamefam team combines the business and production expertise of longtime brand experts and game industry professionals with the metaverse’s top creators. For more information, visit https://gamefam.com.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
About SpongeBob SquarePants
Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 21 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount Global history, seen in more than 170 countries, translated in 29+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
