CASE STUDY

Sonic Speed Simulator

#1 Brand Game of All Time
with Over 1 Billion Visits

1.2B visits

Most Visited Brand Game of
All Time on Roblox

3.5B+

Views of Organic Game Content on YouTube

100K+

Followers of Game
Social Media Channels

Client Challenge

If you grew up in the golden age of video games, Sonic the Hedgehog was an undeniable icon. Now, with Gen Z and Alpha spending more time in digital worlds, how do you reintroduce Sonic in a way that's more immersive than ever before? And in doing so, how do you not only honor his legendary past but ensure this speedy blue hedgehog captures the hearts of a new generation?

Campaign Objective

Reimagine Sonic’s high-speed adventures for today’s metaverse-driven audience. Allow players to dash through iconic landscapes, experiencing the thrill of the blue blur in a whole new, immersive way.

Execution

Sonic Speed Simulator unleashes a faithful recreation of the classic Sonic universe, allowing players to experience the franchise’s iconic elements in an exciting new format. From fan-favorite maps to beloved characters and even villains, the game stays true to the original charm while introducing a lot of fresh content.

Players, alongside their friends, can go on high-speed quests, unlock popular avatars, and compete against familiar foes. Roblox’s platform enhances this experience with innovative gameplay, giving Sonic a new level of freedom and engagement that blends classic charm with modern excitement.

Within this immersive world, the game also introduces a variety of collectible Sonic skins that enhance the experience. These skins, featuring Sonic’s most iconic avatars and special variations, add a fresh layer of personalization, letting players embody their favorite characters and express their unique style.

As Sonic’s franchise continues to grow, the game evolves with it. In-game events tied to major releases like Sonic Prime on Netflix and Paramount+'s most-watched series, Knuckles, keep players engaged with fresh content. It also features immersive tie-ins for major console launches, including Sonic SuperStars and Sonic Frontiers, ensuring fans stay connected to Sonic’s latest adventures across both digital and console platforms. This approach keeps the blue blur relevant and exciting across the broader entertainment landscape.