CASE STUDY

Monster Jam Returns to Roblox for Third Time

Spin Master Grows an Avid
Gen Alpha Fan Base on Roblox

300M+

Brand Engagements in
3 Campaigns

100M+

Visits in 3 Campaigns

Client Challenge

With the holiday season fast approaching, Spin Master needed to find a way to put its Monster Jam line top of mind for Gen Alpha. With kids TV networks not delivering like they used to for toy brands, Spin Master had to find a workaround.

Campaign Objective

Ignite buzz and drive sales for the toy line, and create lifelong fans of the sports and entertainment property

Execution

For the third consecutive year, Spin Master returned to Gamefam to integrate in its popular driving game Car Dealership Tycoon.

The 2024 Monster Jam takeover allowed players to:

Build a new Monster Jam dealership that was themed after JCB DIGatron™, the Monster Jam World Finals® Racing champion

Compete in a new freestyle mode within a new Monster Jam stadium

Race with 18 official Monster Jam trucks, including the official Monster Jam mini trucks and the JCB DIGatron truck for the first time

Unlock Monster Jam-themed UGC items, including backpacks, racetrack hats and more

Making Headlines

GAMEFAM, SPIN MASTER AND MONSTER JAM COLLAB ON NEW ROBLOX EXPERIENCE

NEW MONSTER JAM EXPERIENCE WILL HAVE KIDS HOLDING TRUCK RALLIES IN ‘ROBLOX’