CASE STUDY

Barbie DreamHouse Tycoon on Roblox

First Official Barbie Game
on Roblox

#6

Most Visited Brand Game of All Time on Roblox

405M

Visits

88%

Player Rating

Client Challenge

How do you extend the Barbie craze of 2023 to the metaverse?

Campaign Objective

Introduce the iconic IP to a new generation of fans by meeting them where they already are – Roblox, a platform where millions of young players spend more time than even social media. Create an immersive, interactive digital world that lets fans build, explore, and live their best lives as Barbie.

Execution

At the heart of Barbie DreamHouse Tycoon is the ultimate platform for self-expression and roleplay. The game offers fans a chance to immerse themselves in various aspects of Barbie’s world, supporting Mattel’s purpose to empower future generations with the confidence to believe they can be anything.

With features like nine different skin tones, various body types, face and makeup configurations, and even hearing aids, players can express themselves in authentic ways. This focus on inclusivity highlights Barbie’s mission to inspire and show every girl that her potential knows no bounds. Whether they're channeling their inner fashionista or trying out different career paths, the game provides a space for creative roleplay and memorable experiences.

But the real joy of playing with Barbie has always been about sharing stories and worlds with friends. Barbie DreamHouse Tycoon builds on this by offering a deeply interactive experience where players can bring their own DreamHouse to life. The game provides up to four floors and 30 rooms to customize allowing each DreamHouse to become a canvas for players to express their vision, style, and creativity.

Once players are done designing the house of their dreams, they can invite friends over for parties, hangouts, or roleplay adventures. With activities ranging from lounging by the pool to exploring the house together, the game turns social interactions into captivating, story-driven experiences.

Whatever your heart desires, the world of Barbie can make it happen—giving players a chance to live out their dreams and create endless stories with friends in a fun, customizable world.

Making Headlines

GAMEFAM BRINGS BARBIE AND HER DREAMHOUSE TO ROBLOX

BARBIE MAKES HER ROBLOX DEBUT WITH BARBIE DREAMHOUSE TYCOON

'HI BARBIE!': MATTEL UNVEILS FIRST BARBIE ROBLOX GAME

BARBIE IS COMING TO ROBLOX WITH A DREAMHOUSE TYCOON GAME